Skip to main content

Eckrich® 2024 College Football $1M Challenge

Official Rules


1. Eligibility: Nominations for the Eckrich® 2024 College Football $1M Challenge (the “Sweepstakes”) are limited to the following eligible people:

  • Individuals who are at least 18 years of age and the age of majority in their jurisdiction of residence at the time of entry.
  • Employed full-time (or considered at least 0.75 FTE) by a public school, public charter school or the Office of Head Start.
  • A front-line educator or other faculty member whose main responsibility is to directly teach or counsel students. 
  • Front-line educators and other faculty can include (but aren't limited to): classroom teachers, subject-area teachers, librarians, therapists, counselors, school nurses, etc.
  • In charge of creating your own lesson plans (or equivalent in a non-classroom role), and not primarily assisting another lead teacher.

located in the Eligible Counties (“Promotion Areas”) listed for each College Football Game in Section 3, below (each, a “Game”).  Individuals nominating an eligible educator must be at least 13 years of age or older at the time of the nomination entry. Employees, agents, successors, and assignees of Smithfield Packaged Meats Sales Corp. (“Sponsor”), its advertising agencies and promotional companies involved in the Sweepstakes, and the College Football Playoff Foundation, and their parent, subsidiary and affiliate companies, as well as the immediate family (spouse, parents, siblings, and children) and household members of each such employee are ineligible to participate in the Sweepstakes and shall be ineligible for any prize covered herein. Employees and their immediate family and household members of the Retail Partners listed in Section 3 are also ineligible to participate in the Entry Period corresponding to the Retail Partner’s participation and shall be ineligible for any prize awarded for such Entry Period.  The following classes of people are also ineligible nominees for entry into the Sweepstakes:

  • Current or former professional or semi-professional football, baseball or softball players or coaches.
  • Current or former high school or collegiate football, baseball or softball players or coaches who have played or coached at that level in the past five (5) years (includes coaches that have coached at the Freshmen[JW1] , Junior Varsity, or Varsity level for either men and/or women).
  • Current or former Class A softball players or coaches who have played or coached at that level in the past five (5) years.

The Sweepstakes is subject to all applicable federal, state, and local laws and regulations and is void where prohibited.  Participation constitutes entrant’s full and unconditional agreement to these Official Rules and Sponsor’s and Administrator’s decisions, which are final and binding in all matters related to the Sweepstakes.  Winning a prize is contingent upon fulfilling all requirements set forth herein.

2. Sponsor: Smithfield Packaged Meats Sales Corp., 111 Commerce St., Smithfield, VA 23430. Administrator: Signature Sports Group, 1300 S. Mint St. Suite 405, Charlotte, NC 28203.

3. Timing: The Sweepstakes begins on May 24, 2024 at 12:00:00 a.m. Eastern Time ("ET"), ends on October 16, 2024 at 11:59:59 p.m. ET (the "Promotion Period") and consists of six (6) entry periods (each, an "Entry Period"), as outlined below:

Entry Periods and Eligibility

Entry PeriodStart DateEnd Date


Drawing Date

Game DateGameGame LocationRetail PartnerEligible Counties
1May 24Sept. 4Sept. 5Sept. 14Pittsburgh vs. West VirginiaPittsburgh, PAGiant EaglePA: Allegheny, Greene, Washington, Beaver, Lawrence, Mercer, Crawford, Fayette, Westmorland, Butler, Armstrong, Clarion, Venango, Erie, Warren, Forest, Jefferson, McKean, Elk, Clearfield, Indiana, Cambria, Blair, Bedford, Somerset, Cameron
2May 24Sept. 11Sept. 12Sept. 21Cincinnati vs. HoustonCincinnati, OHKroger

OH: Hamilton, Butler, Preble, Darke, Shelby, Miami, Montgomery, Warren, Clermont, Brown, Clinton, Greene, Clark, Champaign, Logan, Union, Madison, Fayette, Highland, Adams, Scioto, Pike, Ross, Pickaway, Franklin, Delaware

KY: Boone, Kenton, Campbell, Gallatin, Grant, Pendleton, Bracken, Carroll, Owen

3May 24Sept. 18Sept. 19Sept. 28Michigan State vs. Ohio StateEast Lansing, MIMeijerMI: Ingham, Clinton, Gratiot, Saginaw, Shiawasee, Genesee, Oakland, Wayne, Washtenaw, Jackson, Calhoun, Eaton, Ionia, Montcalm, Branch, Hillsdale, Lenawee, Monroe, Macomb, Lapeer, Livingston, Barry, Kent, Kalamazoo
4May 24Oct. 2Oct. 3Oct. 12


vs. Florida

Knoxville, TNFood CityTN: Knox, Union, Claiborne, Hancock, Hawkins, Grainger, Hamblen, Jefferson, Sevier, Greene, Cooke, Blount, Monroe, Loudon, Scott, McMinn, Meigs, Rhea, Cumberland, Roane, Morgan, Anderson, Campbell, Fentress, Washington


May 24Oct. 9Oct. 10Oct. 19Maryland vs. USCCollege Park, MDWeis

MD: Prince Georgge’s, Charles, St. Mary’s, Calvert, Anne Arundel, Montgomery, Howard, Baltimore, Baltimore City, Carroll, Frederick, Washington, Harford, Cicil, Kent, Queen Anne’s, Talbot, Caroline, Dorchester, Wicomico, Somerset, Worcester, Garrett, Alleghany;

District of Colombia;

VA: Loudon, Fairfax City, Falls Church, Fairfax, Arlington, Alexandria, Manasas, Prince William, Manassas Park

6May 24Oct. 16Oct. 17Oct. 26Kentucky vs. AlabamaLexington, KYKrogerKY: Fayette, Scott, Harrison, Bourbon, Robertson, Nicholas, Bath, Montgomery, Clark, Powell, Estill, Madison, Garrard, Jessamine, Boyle, Mercer, Anderson, Woodford, Franklin, Owen, Grant

All Game dates, times and Entry Periods are subject to change. Administrator’s computer is the official time-keeping device for the Sweepstakes.

4. How to Enter: During the Promotion Period, visit (the “Website”) and follow the links and instructions to complete and submit the entry form to nominate a potential winner. All required information on the entry form must be provided for the nominee to be eligible for entry into the Sweepstakes. Your nominee will receive one (1) entry into any Entry Period drawing that your nominee is eligible for based on the table in Section 3 above. All materials submitted with an entry, such as, without limitation, videos, nomination stories and entry information, shall be the property of Sponsor and may be used by Sponsor and its promotional agency, without compensation, notice, or approval by the entrant or nominee, for promotional purposes in press releases, social media and websites and other publicity for the Sweepstakes and/or Sponsor. Unless the entrant opts out, all nominees will also automatically receive one (1) entry into the Eckrich® 2024 Teacher of the Year National Contest. See information and Official Rules here.

Limit: Each entrant, defined as the individual submitting the nominating entry, may receive one (1) entry during the Promotion Period for each Entry Period the nominee is eligible.  Multiple entrants are not permitted to share the same email address. Any attempt by any entrant to obtain more than the stated number of entries by using multiple/different email addresses, identities, registrations and logins, or any other methods will void that entrant's entries and that entrant may be disqualified.  Use of any automated system to participate is prohibited and will result in disqualification.  In the event of a dispute as to any entry, the authorized account holder of the email address used to submit the nomination entry will be deemed to be the nominating entrant.  The “authorized account holder” is the natural person assigned an email address by an Internet access provider, online service provider or other organization responsible for assigning email addresses for the domain associated with the submitted address.  Each entrant may be required to show proof of being the authorized account holder (to validate legitimacy of nominee.)

5. Prize Drawings: Sponsor and Administrator decisions as to the administration and operation of the Sweepstakes and the selection of the potential winners are final and binding in all matters related to the Sweepstakes.  Administrator will randomly select the potential Entry Period winners from all eligible nomination entries received during the applicable Entry Period on or around the dates listed in Section 3 above.  A total of ten (10) potential winners (one (1) for each Entry Period) will be selected, along with alternates for each Entry Period.  Non-winning Entry Period entries will not carry over into subsequent Entry Period drawings, nor separate Entry Periods. The potential prize winners (nominees) will be notified by phone and/or email; if a winner does not respond to the first notification made within twenty-four (24) hours, he/she forfeits the prize and the Administrator will award the prize to the next alternate potential winner.  Except where prohibited, the potential winner of a prize will be required to sign and return a Declaration of Compliance, Liability and Publicity Release ("Declaration") which must be received by Administrator within twenty-four (24) hours of the date notice or attempted notice is sent, in order to claim his/her prize. If a potential winner of any prize cannot be contacted, fails to sign and return the Declaration or provide any other requested information, within the required time period (if applicable), or the prize is returned as undeliverable, the potential winner forfeits his/her prize.  Receiving a prize is contingent upon compliance with these Official Rules. In the event that a potential winner is disqualified for any reason, Administrator will award the applicable prize to an alternate winner in its sole discretion.

6. Prize: One (1) nominated winner from each Entry Period will receive: (i) two (2) tickets to the College Football Game listed in Section 3, above, for the applicable Entry Period; and (ii) an opportunity at the Game to successfully complete a 15-yard pass through a target to win a $1 Million donation from Sponsor to the College Football Playoff Foundation’s Extra Yard for Teachers initiative. The $1 Million donation amount to be paid in forty (40) equal annual installments of $25,000 each, without interest. In the event the winner’s 15-yard throw is unsuccessful, the winner will receive a second opportunity to successfully complete a 10-yard pass through a target to win a $10,000 donation from Sponsor to the College Football Playoff Foundation’s Extra Yard for Teachers initiative. If the second attempt is unsuccessful, the winner will receive a $2,500 DonorsChoose gift card from Sponsor to make a donation to one or more school/classroom projects of the winner’s choice. Donation amounts granted by Sponsor to Extra Yard for Teachers Foundation to be used at their sole discretion to fund DonorsChoose school/classroom projects or gift certificates for schools in the local Promotion Area for the applicable Game. The allocation of donation funds to Extra Yard for Teachers projects will be determined and agreed upon by Sponsor and Extra Yard for Teachers based on the donation amount and available education projects in the Promotion Area. All travel expenses and related or incidental costs not expressly stated in the prize description above, including but not limited to, ground or air transportation, meals, incidentals, gratuities, lodging, taxes, or other expenses, are the sole responsibility of winner. Sponsor will not replace any lost, mutilated, or stolen tickets or prize items. Seat locations and timing to be determined in the sole discretion of Sponsor. Tickets may be subject to standard rain-check and cancellation policies and other terms, conditions and restrictions set by the issuer. Sponsor is not responsible for prize fulfillment if any Game is delayed, postponed or cancelled or tickets to any Game become unavailable for any reason and the winner is unable or unwilling to attend a Game, in which event the prize for the affected Game will be forfeited in its entirety and no substitution will be provided.

Approximate Retail Value (“ARV”) of each prize package: $500. ARV of all prizes: $3,000. ARV does not include potential donation amount. Winner will not receive difference between actual value and ARV.

Prizes are non-transferable and no substitution will be made except as provided herein at the Sponsor’s sole discretion. Sponsor reserves the right, but has no obligation, to substitute a prize for one of equal or greater value if the designated prize should become unavailable for any reason.  Additional gift card terms and conditions may apply. Winners are responsible for all taxes and fees associated with prize receipt and/or use.  Odds of winning a prize depend on the number of eligible entries received during the applicable Entry Period.  Limit one (1) prize per person throughout the Promotion Period.

7. Release: By receipt of any prize, winners agree to release and hold harmless CFP Events Inc. ("CFPE"), CFP Administration, LLC ("CFPA"), College Football Playoff Foundation, Inc., Sponsor, Signature Sports Group, Inc., adam&eveDDB, Extra Yard for Teachers, each of Sponsor’s Retail Partners for the Sweepstakes, Facebook, Inc., X Corp., and their respective subsidiaries, affiliates, suppliers, distributors, advertising/promotion agencies, and prize suppliers, and each of their respective parent companies and each such company’s officers, directors, employees and agents (collectively, the “Released Parties”) from and against any claim or cause of action, including, but not limited to, personal injury, death, or damage to or loss of property, arising out of participation in the Sweepstakes or receipt or use or misuse of any prize. This Sweepstakes is in no way sponsored, endorsed or administered by, or associated with Facebook, X, CFP Events, Inc., CFP Administration, LLC, or the College Football Playoff Foundation, Inc., or any of their respective members, officers, agents, employees, or representatives. Any questions, comments or complaints regarding the Sweepstakes must be directed to Sponsor.

8. Publicity: Except where prohibited, participation in the Sweepstakes constitutes each winner’s and nominator’s consent to Sponsor’s, Extra Yard for Teachers, College Football Playoff Foundation and their designee(s) use of winner’s/nominator’s name, likeness, photograph, voice, opinions, hometown and state and/or any videos, nomination stories and other material submitted in connection with an entry for promotional purposes in any media, worldwide, without further payment or consideration.

9. General Conditions: Sponsor reserves the right to cancel, suspend and/or modify the Sweepstakes, or any part of it, if any fraud, technical failures, human error or any other factor impairs the integrity or proper functioning of the Sweepstakes, as determined by Sponsor in its sole discretion.  In such event, Sponsor, in its sole discretion, may elect to hold a random drawing from among all eligible entries received up to the date of discontinuance for any or all of the prizes offered herein.  Sponsor reserves the right, in its sole discretion, to disqualify any individual it finds to be tampering with the entry process or the operation of the Sweepstakes or to be acting in violation of the Official Rules of this or any other promotion or in an unsportsmanlike or disruptive manner.  Any attempt by any person to deliberately undermine the legitimate operation of the Sweepstakes may be a violation of criminal and civil law, and, should such an attempt be made, Sponsor reserves the right to seek damages from any such person to the fullest extent permitted by law.  Sponsor’s failure to enforce any term of these Official Rules shall not constitute a waiver of that provision.

Force Majeure: If any event described herein cannot be held on the scheduled date, or if any party cannot perform any or all of its obligations hereunder, because of an event of force majeure, including, without limitation, inclement weather, unplayable conditions, labor actions or work stoppages (including, without limitations, strikes and lockouts), nature calamities, public health emergencies, national emergencies, declarations of war, terrorist threat or act of terrorism, acts of God, or for any other reason beyond the reasonable control of the performing party and/or the cancellation of the event and a good faith rescheduling of such event cannot be achieved, the delay and/or cancellation of such event and/or the party's failure to perform its obligation(s) shall not be considered a breach of these Official Rules and each party shall be relieved of its obligations hereunder in connection with such event or obligations. Without limiting the foregoing, Sponsor shall have the right, but not the obligation, to cancel, suspend and/or modify the Sweepstakes, including, without limitation, any prize or any part of a prize, at any time, in the event a Game for an Entry Period is cancelled, delayed, postponed, or played with limited or without in-stadium spectators due to the Coronavirus pandemic or other force majeure event.

10. Limitations of Liability: The Released Parties are not responsible for: (1) any incorrect or inaccurate information, whether caused by entrants, printing errors or by any of the equipment or programming associated with or utilized in the Sweepstakes; (2) technical failures of any kind, including, but not limited to malfunctions, interruptions, or disconnections in phone lines or network hardware or software; (3) unauthorized human intervention in any part of the entry process or the Sweepstakes; (4) technical or human error which may occur in the administration of the Sweepstakes or the processing of entries; (5) late, lost, undeliverable, damaged or stolen mail; or (6) any injury, illness, or damage to persons or property which may be caused, directly or indirectly, in whole or in part, from entrant’s participation in the Sweepstakes or receipt, use, or misuse of any prize.  If for any reason an entrant's entry is confirmed to have been erroneously deleted, lost, or otherwise destroyed or corrupted, entrant’s sole remedy is another entry in the Sweepstakes, if it is possible. No more than the stated number of prizes will be awarded.  In the event that production, technical, seeding, programming or any other reasons cause more than the stated number of prizes as set forth in these Official Rules to be available and/or claimed, Sponsor reserves the right to award only the stated number of prizes by a random drawing among all legitimate, un-awarded, eligible prize claims.

11. Disputes: You agree that any claim or dispute at law or equity that has arisen or may arise relating in any way to or arising out of the Sweepstakes, the Official Rules, or the Administrator's Mobile Terms and Conditions will be resolved in accordance with the provisions set forth in this Dispute Resolution section. Please read this section carefully. It affects your rights and will have a substantial impact on how claims you and we have against each other are resolved.

You agree that any disagreement with Administrator or Sponsor arising out of, connected to, or in any way related to the Sweepstakes, the Official Rules, or the Sweepstakes prizes, you will send a written notice to the Sponsor (“Demand”). You agree that the requirements of this Dispute Resolution section will apply even to disagreements that may have arisen before you accepted these Official Rules. You must send the Demand to the following address (the “Notice Address”): Legal Department, Smithfield Packaged Meats Sales Corp., 200 Commerce Street, Smithfield, VA 23430. You agree that you will not take any legal action, including filing a lawsuit or demanding arbitration, until 10 business days after you send a Demand. If the disagreement stated in the Demand is not resolved to your satisfaction within 10 business days after it is received, and you intend on taking legal action, you agree that you will file a demand for arbitration with the American Arbitration Association (the “Arbitrator”). This arbitration provision limits the ability of you, Administrator and Sponsor to litigate claims in court and you, Administrator and Sponsor each agree to waive your respective rights to a jury trial or a state or federal judge. You agree that you will not file any lawsuit against Administrator or Sponsor in any state or federal court. You agree that if you do sue in state or federal court, and Administrator or Sponsor brings a successful motion to compel arbitration, you must pay all fees and costs incurred by Administrator and Sponsor in court, including reasonable attorney’s fees. For any such filing of a demand for arbitration, you must effect proper service under the rules of the Arbitrator and notice to the Notice Address may not be sufficient. If, for any reason, the American Arbitration Association is unable to conduct the arbitration, you may file your case with any national arbitration company. The Arbitrator shall apply the AAA Consumer-Related Disputes Supplementary Procedure effective September 15, 2005 (as may be amended) and as modified by the agreement to arbitrate in this Dispute Resolution section. You agree that the Arbitrator will have sole and exclusive jurisdiction over any dispute you have with Administrator or Sponsor. The Federal Arbitration Act allows for the enforcement of arbitration agreements and governs the interpretation and enforcement of the agreement to arbitrate.

You agree that you will not file a class action or collective action against Administrator or Sponsor, and that you will not participate in a class action or collective action against them. You agree that you will not join your claims to those of any other person. Notwithstanding any other provision in the Official Rules, if this class action waiver is invalidated, then the agreement to arbitrate is null and void, as though it were never entered into, and any arbitration dispute at that time will be dismissed without prejudice and may be refiled in a court. Under no circumstances do you, Administrator, or Sponsor agree to class or collective procedures in arbitration or the joinder of claims in arbitration. Administrator and Sponsor agree that we will submit all disputes with you to arbitration before the Arbitrator.

All issues and questions concerning the construction, validity, interpretation and enforceability of these Official Rules, or the rights and obligations of the entrant, Administrator, and Sponsor in connection with the Sweepstakes, or any claim or dispute that has arisen or may arise between you, Administrator and Sponsor, shall be governed by, and construed in accordance with, the laws of the Commonwealth of Virginia without giving effect to any choice of law or conflict of law rules.  The place of arbitration shall be Norfolk, Virginia.

12. Entrant's Personal Information: Information collected from entrants is subject to Sponsor’s Privacy Policy

13.  Winner List: For a winners list, please send a self-addressed, stamped envelope within 90 days of the end of the Promotion Period to: Eckrich $1M Challenge, 111 Commerce St., Smithfield, VA 23430, Attn: Marketing Department.

This Promotion is in no way sponsored, endorsed or administered by, or associated with, X, Facebook, or Instagram.

Join Our Conversation
Join the ClubJoin our Friends and Family club for exclusive deals and personalized recipes straight to your inbox!
Hit that Subscribe button and you're saying yes to our Privacy Policy. We treat your details with the same love and attention we give to our delicious meats – with the right blend of spices for a truly rich, savory taste. No spam, just mouth-watering recipes!© 2024 Smithfield Foods, Inc. All rights reserved.